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CASE STUDY

Second Industry: a new website that brought in more customers

A new website changed the result. In the first 90 days after launch, qualified inquiries were up 64% and conversion was up 41%. More of the same traffic became customers.

Second Industry website redesign

Results at a glance

  • +64%

    More qualified inquiries

    First 90 days after the new site launched

  • +41%

    Higher conversion

    More visitors became customers

  • 32%

    Lower bounce

    People stay and take the next step

  • 2.3×

    More contacts from the site

    Browse sessions that turn into a request or sale

The challenge

The existing website was getting traffic and not enough customers. Visitors landed, could not find a clear next step, and left. A new site had to make the first visit count.

What we did

  • Rebuilt the website from the ground up around conversion.
  • Gave every page a clear next step on mobile and desktop.
  • Made it faster and easier to inquire, request, or buy.
  • Launched a site built to turn visitors into customers.

Impact: more customers, less hesitation

  • More people reached out

    Qualified inquiries rose 64% in the first 90 days. The new site made it obvious how to get in touch.

  • More visitors became customers

    Conversion rose 41%. The same traffic started producing more business.

  • Fewer people left empty-handed

    Bounce dropped 32%. Visitors stayed long enough to see why they should take the next step.

  • The site started selling

    Contacts from the site rose 2.3 times. A browse turned into a request or a sale far more often.

The result

The new site did the job it was built to do. Qualified inquiries rose 64% in the first 90 days. Conversion rose 41%. Bounce dropped 32%. Visitors who used to leave started contacting the business at 2.3 times the previous rate.

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